As of late, the lift percentage, however, has decreased quite dramatically. But as you can see, it has brought in quite a few listeners and streams overall, month over month. As more songs were released, more listeners and streams came in organically which decreased the total “lift” percentage. The reason there was a higher percentage lift in previous months with lower total streams and listeners is because fewer songs were released and listener and stream levels were low in the months leading up to the Discovery Mode campaign.
They started with 800 monthly listeners last Summer and are now sitting at around 20,000 monthly listeners. For clarity, this is a new artist who has released just a few singles. Here’s what the previous months looked like for this artist. Every month it has brought a healthy lift in listeners in streams. Artists are starting to receive emails that look like this:Īn artist I work with was one of the initial testers and has been using Discovery Mode for the past 5 months. Spotify will basically test your song in more Radio playlists and prioritize your song within the autoplay feature.Īs of this past week, Spotify has started to open the program up much wider. Yes, your songs most likely are getting inserted into other artists Radio playlists as it is now via the algorithm, but this juices is up. And your songs will also autoplay more frequently after people finish listening to similar artists’ albums and playlists.
You’ll see in your Spotify for Artists reporting more Radio plays.
How this works is, if you opt in (eligible) songs to Discovery Mode, these songs will start to appear more often in other artists’ Radio playlists. Spotify has been slowly rolling out and testing Discovery Mode over the past two years to a small group of artists and labels.ĭiscovery Mode is basically a program where Spotify will help get you more listeners by inserting your songs into other artists’ radio stations and general “autoplay” sessions – for an additional commission.
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